Social media has significantly altered our perception of information and the ways we interact with society, but this comes with its own consequences. In 2024, Oxford University selected the term "brain rot" as the word of the year.

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It describes how the constant consumption of light content on social media diminishes our ability to think critically. This phenomenon affects all generations, but is most pronounced among the youth, writes The Guardian.

Social media is not just a platform for memes and videos; it also spreads misinformation. For instance, in 2024, Meta discovered 20 influence operations organized by Russians. They created fake news and accounts to promote Kremlin narratives globally.

Девушка лежит в кровати с телефоном / фото: Freepik

Another intriguing trend is the ban on social media for children. Australia has passed a law restricting access to platforms for those under 16 years old. Violations could result in fines for companies of up to 50 million Australian dollars.

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Доллары. Фото: скрин youtube

Social media gives us a sense of connection and attention, but this is an illusion. Algorithms provide us with what we want to see, creating "bubbles" where everyone agrees with us. This simplifies thinking and reduces critical analysis.

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Platforms like Facebook, TikTok, and Telegram exploit our need for recognition. They stimulate the brain with dopamine "rewards" for likes and comments, while simultaneously altering our behavior and decreasing our ability to concentrate. Visual content is replacing text, and the rapid flow of information leaves little time for analysis.

Artificial intelligence is already surpassing humans in decision-making speed. We are gradually becoming accustomed to trusting algorithms and losing our independent thinking skills. This process is not reversible, but there’s no need to panic. Every era has faced its own challenges, and the current one is no exception.

Previously, we reported that teenagers found the reason for their poor mental health.

Perverts, scammers, and bullying: how parents can protect their children online - read more on Znaï.ua.